Latin music icon J Balvin is shutting down the noise around Bad Bunny and his upcoming Super Bowl halftime performance. As debates swirl about language barriers, Balvin says one thing is crystal clear: great music doesn’t need subtitles.
In a recent chat with TMZ Sports, Balvin explained that music has always been about feeling, not flawless comprehension. Drawing from his own upbringing, he shared how hip-hop shaped his taste long before he understood the lyrics.
“I grew up listening to hip-hop,” Balvin said. “I didn’t know exactly what they were saying — I just felt the vibe.”
Energy Over Words
We caught up with Balvin at a Fanatics luncheon in San Francisco, where he was asked about the buzz surrounding Bad Bunny headlining the Super Bowl halftime show. Unsurprisingly, Balvin couldn’t be more excited.
According to him, fans worrying about understanding every single lyric are missing the point. Music, he says, is driven by energy — the rhythm, the performance, the emotion.
“They just need to jump on the flavor,” Balvin added. “That’s what music is about.”
That perspective lines up perfectly with Bad Bunny’s own stance. The global superstar recently echoed that music has the power to connect people across cultures, even when language differs. His goal for the halftime show? To make viewers feel something.

Every Song Is the One
When asked which track he’s most excited to hear during the performance, Balvin didn’t hesitate.
“All of them,” he laughed. “That’s my man.”
Fashion Talk With OBJ
Beyond music, Balvin also took a moment to shout out Odell Beckham Jr., calling him the most fashionable player in the NFL. Later, when Beckham Jr. was told about the compliment, he returned the love, calling Balvin one of the best-dressed artists in music.
The Bigger Picture
At the end of the day, Balvin’s message is simple and powerful: great music transcends language. And as the Super Bowl stage prepares to light up, he’s firmly standing behind his friend — and the idea that vibes are universal.
J Balvin Defends Bad Bunny’s Super Bowl Halftime Show — Saying Great Music Doesn’t Need to Be Translated!